All Thingz Electric
$413K
attributed revenue tracked in TrackPilot
363
booked jobs from tracked leads
372
organic keywords ranking on Google
34x return in a single month
December 2025: $2,000 in SEO drove $67,830 in revenue across 33 booked jobs.
The challenge
All Thingz Electric is a family-owned electrician competing in one of the most saturated home-service markets in the country: south Orange County, where dozens of established electricians fight for the same searches. The business had real word-of-mouth strength (a 5.0 Google rating across 275 reviews) but no compounding way to turn online demand into booked jobs, and no clear line of sight from marketing spend to revenue.
The bigger problem was proof. Owner Anthony was investing in marketing without being able to see which dollars actually produced jobs. Every lead, every quote, and every closed ticket needed to tie back to a source before anyone could say a channel was working.
What we built
Built an organic engine that compounds
We treated SEO as a revenue system, not a vanity ranking exercise. The site now ranks for 372 organic keywords in Google, including top-of-page positions, covering the panel upgrades, EV chargers, lighting, and repair services that actually convert into jobs. Organic became the single highest-ROI channel in the account.
Wired every lead to revenue with TrackPilot
Using ProofPilot's TrackPilot platform, we connected calls, forms, and field-service jobs into one attribution layer. That made it possible to trace 1,689 leads through to 363 booked jobs and $413,192 in attributed revenue, so spend decisions are made on real dollars, not guesses.
Won the AI search box, not just Google
We optimized for how customers now search. When ChatGPT is asked for the best electricians in Aliso Viejo, All Thingz Electric is returned first, cited directly from their own site. As buyers shift to AI answers, the business is already the recommended name.
Layered paid on a proven foundation
With organic carrying the base, we extended into Meta Ads on top of a tracking stack that already worked. Because attribution was in place first, every new channel could be measured against the same revenue truth rather than added on faith.
Before & after
| Metric | Before | After |
|---|---|---|
| Organic keywords ranking on Google | 314 (Feb 2026) | 372 (Jun 2026) |
| AI search recommendation | Not surfaced | Listed #1 in ChatGPT for "best electricians in Aliso Viejo" |
When ChatGPT is asked for the best electricians in Aliso Viejo, All Thingz Electric is listed first and cited from its own site, which carries the title "#1 Trusted Electrician in Aliso Viejo."
The results
18.8x
organic ROI: $18K invested into $339K attributed revenue
14.8x
blended ROAS across all channels (nearly 15x)
363
booked jobs from 1,689 tracked leads
$492K
pipeline value tracked in TrackPilot
“Our revenue jumped 13.6x in one year. ProofPilot changed everything.”
Anthony
Owner, All Thingz Electric
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