ProofPilot

We Build Marketing Systems for Home Services That Generate Real Revenue

We help electrical, HVAC, and home service businesses dominate their local markets with SEO, high-converting websites, and paid ads that actually produce jobs.

★★★★★

We tried other agencies. ProofPilot is the only one that actually delivered qualified leads.

Desert Comfort Air

★★★★★

Best marketing decision we've made. The team is responsive, knowledgeable, and results-driven.

Spark Electrical

★★★★★

The ROI tracking is what sold me. I know exactly where every dollar goes and what it brings back. No guessing games.

Apex Plumbing Pros

★★★★★

They completely overhauled our online presence. We went from invisible to the #1 choice in our city. The difference is night and day.

Elite HVAC Systems

Most Marketing Agencies Don’t Understand Trades.

You’ve probably been promised more leads than you got. You’ve probably paid for clicks that never turned into phone calls. And you’ve probably wondered where the money went.

Home service marketing fails when it’s built by people who’ve never run a local service business.

We fix that.

Built for Home Service Businesses

We specialize in home services. We know your customer, your seasonal cycles, and exactly how to sell your high-ticket jobs.

HVAC marketing

HVAC

Plumbing marketing

Plumbing

Electrical marketing

Electrical

Roofing marketing

Roofing

Landscaping marketing

Landscaping

Contractor marketing

Contractor

Book a Free Growth Call

Get an In-Depth View of Our Results

Screenshots are easy to fake. Results aren’t. See exactly how we did it.

★★★★★
10.1xreturn on Meta ad spend

Saiyan Electric

A $32K Meta ad investment generated $322K in attributed revenue (10.1x ROAS) and a $1.58M open pipeline, while SEO pushed the site from page 5 to the top of page 1 and earned Saiyan a citation in ChatGPT for "best electricians in Downey."

  • Meta Ads (Facebook/Instagram lead gen)
  • Local SEO
  • Lead tracking & attribution (TrackPilot)
S
Saiyan ElectricResidential & Commercial Electrician · Downey, California (Greater Los Angeles)
Saiyan Electric website
★★★★★
$2.95Min tracked pipeline across every channel

Power Route Electric & Plumbing

Power Route Electric stopped guessing where customers came from. With a full search-everywhere program plus end-to-end lead tracking, they built a $2.95M pipeline and 319 booked jobs in 14 months, and now show up wherever a ready-to-hire homeowner looks: Google, Maps, and AI answers.

  • Search Everywhere SEO
  • Multi-Channel Lead Generation
  • Lead Tracking & Attribution
P
Power Route Electric & PlumbingElectrical & Plumbing (Home Services) · Pasadena / North Hills, CA
Power Route Electric & Plumbing website
★★★★★
18.8xreturn on SEO investment (organic, attributed)

All Thingz Electric

A 5-star Aliso Viejo electrician turned SEO into a compounding revenue engine: $18K of organic investment produced $339K in attributed revenue (18.8x), with 800+ organic leads and a blended 14.8x return tracked end-to-end in TrackPilot.

  • Local SEO
  • Lead Tracking & Attribution (TrackPilot)
  • Meta Ads
A
All Thingz ElectricResidential & Commercial Electrician · Aliso Viejo, CA (South Orange County)
All Thingz Electric website
TrackPilot by ProofPilot

Know which leads turn into real revenue

TrackPilot is our own reporting software, built for home service businesses. It follows every lead from the first call or form fill all the way to the booked job, then shows the revenue, ROI, and pipeline health behind your marketing. No black box, no vanity metrics, just a clear picture of what is actually making you money.

The TrackPilot dashboard showing revenue, ROI, lead funnel, and source performance for a home service business
Lead Source Clarity
TrackPilot lead source clarity mockup showing lead counts by marketing channel

The Home Service
Growth Blueprint

This isn’t random tactics. It’s the sequential, 6-phase system we install in your business to turn you into the go-to company in your market.

Website is the foundation. SEO is the long game. Advertising is the fuel on the fire. Every phase builds on the last to create unstoppable momentum.

Get Your Blueprint

KICK-OFF

Discovery & Goals

Discovery & Goals

We start by understanding your business, your market, and your goals. What does success look like for you? Who are your ideal customers? What makes you different? This clarity drives everything else.

Business Audit
Competitor Analysis
Goal Setting
Market Research

PILLAR 1

Credibility Engine

Credibility Engine

We build trust for your business fast with impactful social proof—engaging social media presence and stellar customer reviews. Homeowners choose businesses they trust, and we make you the obvious choice.

Review Systems
Social Media
Testimonials
Trust Signals

PILLAR 2

Conversion Website

Conversion Website

This is where everything begins. We build your business a website that serves as your online 24/7 salesman—reflects professionalism, builds trust, and converts visitors into booked jobs.

Premium Design
Service Pages
Mobile Optimized
Lead Capture

PILLAR 3

Field Presence

Field Presence

We boost brand visibility and professionalism with branded vehicles, uniforms, and on-site marketing. Every job becomes a marketing opportunity—your team becomes walking billboards in the neighborhoods you serve.

Vehicle Wraps
Branded Uniforms
Yard Signs
On-Site Material

SEO

SEO Domination

SEO Domination

The long game. We dominate search results with SEO strategies that put your business in front of ready-to-buy customers. Own your market permanently—not just when you're paying for ads.

Local SEO
Map Pack
Content Strategy
AI Search Ready

ADVERTISING

Paid Advertising

Paid Advertising

Now with your credibility, optimized website, and branding in place, we pour fuel on the fire. Targeted Google and Facebook ad campaigns attract your ideal clients and accelerate growth.

Google Ads
Facebook Ads
Retargeting
ROI Tracking
Googleemergency electrician near me
1
boltelectric.com

24/7 Emergency Electrician — Bolt Electric

★★★★★ 4.9 (127)·Open 24 hours

Licensed & insured electricians. Same-day panel upgrades, EV chargers & emergency repairs with upfront pricing.

▲ 12
2
amp-electrical.com

Electrician Services — Amp Electrical Co.

Local electrical contractor offering residential and commercial work.

Local SEO

Dominate Local Search.
Own Your Market Forever.

Paying for Google Ads is like renting—stop paying, traffic stops. SEO is buying the property. We get you to the top of Google so homeowners find you first. Not your competitors. You. Forever.

Learn More
Websites

We Don’t Build Websites.
We Build Revenue Engines.

Everyone sells websites. Most are expensive paperweights—pretty pages that sit there while your phone stays silent. We build sites engineered to fill your calendar: SEO-optimized, fast-loading, and designed to turn visitors into booked jobs.

Learn More
Conversion-focused home service website built by ProofPilot

Your 24/7 Sales Rep

Your best tech needs sleep. Your sales team takes weekends off. Your website doesn’t. We build sites that answer questions, build trust, and book appointments at 2 AM on a Sunday just as well as 2 PM on a Tuesday.

  • Instant load times keep prospects engaged
  • Clear conversion paths guide them to book
  • Automated review showcases build instant trust
A home service technician on the job — the kind of work a ProofPilot website books around the clock
Matthew Anderson, founder of ProofPilot
Our promise to you

You’ll work directly with Matthew

“ProofPilot isn’t a faceless agency that hands you off to a junior account manager. When you work with us, you work with me and a small, senior team that has actually built marketing systems for home service businesses and watched them turn into real, trackable revenue.

No bloated retainers. No vanity metrics. Just websites, SEO, and ads engineered around one question: will this put more booked jobs on your calendar? If it won’t, we don’t do it.”

Matthew Anderson

Founder, ProofPilot

Book a Call with Matthew

Questions We Get All the Time

No corporate jargon. No dodging. Just straight answers to the stuff you actually want to know.

Most local SEO agencies are technical specialists who don't understand business. They'll get you ranking for keywords that don't generate revenue, create content nobody reads, and focus on vanity metrics while your phone stays silent. We're different because we're ex-marketing leaders who became local SEO specialists. We understand both the technical side AND the business side. Every strategy decision comes down to one question: “Will this generate more qualified leads and revenue?” Plus, we only work with home service businesses. We're not trying to be everything to everyone. We know your industry, your customers, and what actually works.

We get it. The SEO industry is full of companies that promise the world and deliver garbage. We work month-to-month because we believe in earning your business through results, not locking you in with long-term contracts. You'll get transparent reporting so you know exactly what we're doing, when we're doing it, and what results it's generating. We focus on leads, not just rankings, because rankings are nice but they don't pay your bills. We optimize for the searches that actually bring in customers who are ready to buy. You'll work directly with Matthew and our core team, not junior account managers who don't know your business.

Within the first 30 to 45 days, you'll see quick wins like more Google Business Profile views, phone calls, and website traffic. By 60 to 90 days, you'll notice meaningful results including ranking improvements for key terms, more qualified leads, and better conversion rates. After 4 to 6 months, you'll experience significant growth with dominance in local search, over 150% more leads, and measurable revenue impact. Local SEO is a long-term strategy that compounds over time. Anyone promising overnight results is lying. But our clients typically see positive ROI within 90 days, and the results keep improving from there.

Absolutely. While Matthew is Arizona-based and understands the Southwest market intimately, our strategies work for home service businesses nationwide. We've helped HVAC, plumbing, and electrical companies in Texas, California, Florida, Colorado, Utah, Nevada, New Mexico, Oklahoma, North Carolina, Georgia, Tennessee, and Virginia. The local SEO fundamentals are the same everywhere. The tactics just get adapted to your specific market and competition.

Great question. Most agencies are generalists trying to serve everyone. Very few specialize specifically in home services local SEO like we do. Your current agency is probably focusing on broad SEO instead of local search. They're likely not optimizing for the specific searches home service customers make, they don't understand the unique sales cycle of emergency versus planned service calls, and they're treating you like every other client. We're happy to audit your current marketing and show you exactly where the gaps are. Often, we can work alongside your existing team or help you transition to a more effective approach.

Your total marketing investment depends on your goals and market. Our fees cover everything including strategy, implementation, content creation, optimization, reporting, and ongoing management. You won't get nickel-and-dimed for extras. Optional additional costs might include premium tools or software, typically $100 to $300 per month total. If you want to combine organic and paid strategies, there's paid advertising management. Most clients spend $3,000 to $5,000 total per month including our fees and see 3 to 5 times ROI within 6 months. The key is that we focus on generating revenue, not just spending money on marketing activities.

Stop Hoping for Leads.
Start Generating Them.

What this call will include:

  • Deep dive & understanding of your current situation
  • Website & current marketing strategies audit
  • If we're a fit, we'll discuss next steps together
  • Actionable DIY steps on how to grow—even if we don't work together

And a bullet-proof guarantee:

If you don’t see significant growth within 180 days, we’ll keep working with you at no additional cost until you do. That’s our guarantee.

ProofPilot | Growth Strategy Call

30 Mins
Select a date below
America/Phoenix (MST)

Pick a time that works for you. No pressure, no obligation.

Book a Free Growth Call

[email protected]